When you advertise with SearchKing you are not just advertising on our global search engine, you are advertising on our Network of Portals (Vortals).  What are Vortals?  They can be best described as mini-search engines and/or directories.  These are topic specific highly targeted search engines/directories.  When your ad runs on our Network not only can you be found via a search on SearchKing, but you can be found on the Portals in our Network.  Anyone coming into one of the portals and doing a search using the keywords that you have chosen, will see your ad displayed.  Below are a few examples of portals (Vortals) on the SearchKing Network of Portals.  Choose a portal from the list below, go there and do a search.  You will note the advertising on the results pages in the 1st  position above the actual results (advertising can be bid on in the 1st, 5th, 10th, etc. positions).  Note the secondary results come from the SearchKing engine.