SearchKing, Inc. is a privately owned company serving the searching community at large since 1997. From those early days Bob Massa, founder of SearchKing, recognized the limitations of traditional online search and realized human beings are best at determining relevance of a web site.

It is these limitations that will ultimately change the way searches are made on the internet. SearchKing continues to be dedicated to helping people build topic-specific communities based on human-reviewed data. These communities will become the sites of first choice for people seeking online information.

The SearchKing mission is to provide the global internet community with a more relevant, honest and fair way to locate web sites without spam and without duplicate listings under the same keywords.

SearchKing was Built on the Foundation of the "DO" Philosophy

We believe that no one has the right to expect more of anyone else than is financially, physically or emotionally possible. However, we also believe in the "DO" philosophy. In fact, our entire organization, including the SearchKing Portal Network, has been built on it.

The "DO" Philosophy

• Always DO the best job you can do
• Always be proud of what you DO
• Always DO what you say you will DO