The SearchKing Story
(1999 overview and mission statement)
Hello, My name is Bob Massa. I am the majority stock
holder of Searchking, Inc. I also own Magic-city.net a top search engine placement
service. For the last 3 years my life has been virtually consumed with Search Engines and
Directories on the Internet. I've read, studied, researched and monitored all the major
search engines and dozens of small ones to the point that I'm willing to bet that I know
as much about Internet Search Engines and Directories as just about anyone on this planet.
Now, most of you are probably assuming that what all of that means is
that I'm better at spamming than my competitors. That is not the case. Magic-City does not
Spam. We don't cloak, use hidden text, steal other people's pages, or use any one of
dozens of other little tricks, to try to fool the Search Engines. What we do is simply
provide the Search Engines and Directories with highly relevant information about specific
keywords. The problem is the information has to be formatted to fit each engines algorithm
to get placed in the top of the results, which invariably forces you to reduce the quality
of the content. The whole procedure is contradictory.
The Problem with Search Engines
Search Engines are a database that store information, (websites) and
then use a program called a spider, to retrieve what it "thinks" is relevant
information to a specific query or keyword. Typically, the spider uses a point system or
algorithm to find that information. The problem is that no program can identify quality,
it can only identify specific things like title tags, meta tags, keyword density and
things like that. It then gives each of those specific things a value and returns results
based on that.
Now, everyone wants to be in the top, so people like myself come along
and spend whatever time and or money it takes to figure out these little point systems
until we know that this "engine" gives 10 points for the title, that
"engine" gives 20 points for keyword density, this one gives points for link
titles and so on, until we know how to write a page to get 100 points and get our pages on
The problem is that because of this system, in order to get top
placement, which of course generates traffic our focus is placed on hitting this point
system and NOT on providing quality web sites. I'm not saying that there are no quality
sites in the top results of search engines, I'm just saying that the very best page in the
world will not come up in the top of the results if it does not meet the criteria of that
spider's point system. This has brought us all to the point that now all the major search
engines are flooded with millions of short, ugly, crappy doorway pages in the top of the
results for virtually every possible keyword or phrase. This makes finding relevant
information from a major engine very difficult.
The real irony of this whole little fiasco is that all the major
engines claim to hate Spam. They penalize or ban sites at will for breaking their vague
and hard-to-understand "rules". So they set up these spiders to play this little
game, BUT, if you play the game, you get busted. The engines need web masters to provide
content and the content on top of the results is only there because that web master played
the game better than his competitors, so the engines constantly change their point systems
to stop those nasty spammers when in fact, the engines are only forcing everybody to play
this little game even harder. They are forcing people to become the exact thing they claim
to not want!
To me, it's a little silly.
The Problems with Directories
Directories work differently than search engines in the way they index,
or include, data and how they determine relevance and placement. Directories use human
reviews, or editors, to do the job of the spiders. A human will look at a site and
determine the quality and relevance opposed to letting a program do it for them. There are
two obvious problems with this system.
TIME: Yahoo is the most popular directory on the net, yet they
are also one of the smallest. Yahoo is notorious for not getting your submission listed.
Not because of your site being of poor quality, but simply because their staff had far
more submissions than they had time to review. This means that the vast majority of sites
on the net never get a chance to be seen on Yahoo simply because no one had time to look
Now, a long comes alternatives like about.com and The Open Directory
Project. Both of these services work very much the same way as Yahoo, however, they use
hundred and even thousands of editors. While this does, at least in theory, take care of
the time issue, it now brings us to the second problem with directories.
HUMAN INTERVENTION: Any human reviewed directory relies solely
on the judgement of the person who has been give the powers of editor. Now the quality and
relevance of your web site is in the hands of a person who knows nothing about you, your
business, or your purpose other than what they see in a few minutes of looking at your web
site. While most editors have some criteria that they are supposed to follow. That
criteria is very broad and vague. Basically, your chances of getting traffic from this
directory falls into the hands of someone else.
The final outcome of this process is that when a person does a search
for a keyword, the results returned are only the results that the editor thought was
relevant which may or may not be what the searcher would think was relevant. while I think
that human reviewed directories do a far better job of giving the public relevant answers
to search queries, it does very little for the web site owner and limits the options
available to the public.
Searchking's Answer to These Problems
Our answer is simple. To find people who have an
interest in a specific topic and supply them with everything they need to build a
community ABOUT that topic.
We believe that if a person is looking for lets say accounting
software, they are much more likely to find what they are looking for at
accounting.searchking.com than by going to a major engine and digging for what they want.
Now add a chat room, a forum, personalized e-mail, a classified ad section, etc. and now
you have a very powerful tool built around and for accounting.
Take this concept and multiply it by hundreds even thousands of topics
and you've built one great little search-portal service.